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Design your bracelet.
Apple Watch · Manufactured since 1965
Stainless steel pin buckles and connectors – gold, rose gold, and black PVD-coated.
Size Calculator
Measure the circumference directly around your wrist (using a measuring tape). We'll automatically factor in the case size of the Apple Watch you've chosen.
Important: The size specifications (mm) refer to the length of the strap without the clasp, measured from the first hole to the last—that is, the portion of your wrist circumference that the strap covers. The watch itself is not included in this measurement.
Each bracelet is cut from a single piece of natural leather. The grain and texture vary from one part of the hide to another—so the pattern on your bracelet may differ from the preview. That’s exactly what makes it one-of-a-kind.
With hand-stitching, your bracelet is sewn entirely by hand—using the classic saddle stitch, without any mechanical assistance.
For a contrasting color, the edge is masked off by hand and painted—which is why there is an additional charge. For tone-on-tone, the color matches the leather.
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Note: Colors may vary by up to 10% due to production processes—as well as the 3D rendering and your device’s display settings. To view detailed photos of each leather type, click the magnifying glass icon next to the selected color in the “Leather” step.
Custom-made item – cannot be exchanged or returned.