At Edelband, everything revolves around the art of craftsmanship. Every product is made with attention to detail and precision. Therefore, it was time to rethink our branding and create a change that captures the essence of our brand. The new logo is at the heart of this transformation and marks a step away from simplicity towards a handwritten script font.
Why did we decide on this redesign?
The new logo embodies the craftsmanship that goes into each of our products. The handwritten script font conveys a personal touch and expresses the connection to our values and visions. Symmetries and clear lines were deliberately avoided in order to emphasize the uniqueness and individuality of our brand.
Positive response in the first few days
Since the introduction of our new branding, we have received nothing but positive feedback. Customers and partners have praised the artistic design and the emotional depth that the new logo exudes. It is encouraging to see how well the new design has been received and how it strengthens Edelband's identity.
The heart of a company
A logo is more than just a graphic element - it is the heart of a company. It reflects the values, vision and style of each brand. Our new logo is not just a symbol, but a narrative. It tells the story of Edelband, of craftsmanship, passion and excellence.
We are proud of our new branding and the positive response it has generated. It is a step towards an even deeper connection with our customers and the evolution of our brand. The art of craftsmanship lives on in every detail of our new logo and we look forward to continuing this journey with you.